Since we need to create a logo for our own film studios, I decided to do some research about what makes a good film studio logo. Film studios are what distribute the film and because of this, these studio logos are what we see at the start of the film opening. We need to make our own logo so, we have done some research into what memorable studio logos look like and why they are memorable.
We found that the iconic film logos started off as very simple designs and as technology progressed, they became a lot more modern and animated. The first versions of the film logos were literally just words with no drawing added to them whatsoever. However, we wanted to add some sort of animation to ours as it would show more skill involved in the process of creating the idents.
A lot of the film logos have this “natural” feel to them. For example: Universal Pictures have the Earth in the logo, Paramount have the iconic mountain in the centre of the logo and finally, Warner Bros have the sky has the background. We would also like to incorporate this into our idents and add a “natural” theme to them.
The first ident we were going to make would be quite simple but still show skill and also have the animation. The animation we were drawn to was the “flare” seen on the (classic) Walt Disney logo:
The flare and the ident itself is simple which is what we have taken inspiration from for our first ident. The second and final ident in the opening sequence is going to feature a more complex animation. We like the idea of featuring a “earthy” and “natural” aspect on the ident so, yet again, we have some inspiration behind our choice. Like I said before, many of the company logos have some sort of natural aspect to them. The ident we liked the most was the MGM Studios logo. The text was still but there is an iconic animation/video which goes along with it; this casts the audience eyes to the animation which is in the centre of the writing. This means that the writing will also have the audience’s attention drawn to it.
This research into what popular and famous idents have in common has really inspired us and given us ideas for our own idents for our film opening.