Case Study : David Brent: Life on the Road

‘David Brent: Life on the Road’ is a 2016 British mockumentary comedy film. The film stars Ricky Gervais who also wrote and directed the feature film. The film follows one of Gervais’ most recognisable characters: David Brent from the UK TV series ‘The Office’. Brent has a film crew who follow him up and down the country as he lives his dream of becoming a rock star.

Entertainment One and BBC Films co-financed the film and Entertainment One also distributed the film in the UK, Australia and New Zealand. Whereas in the US, Open Road Films distributed the film. Netflix later acquired distribution rights to the film in all territories excluding the UK, Ireland, Australia and New Zealand.

During March 2016, Gervais revealed and released the first posters of the film. The film recieved its first official release on 19th of August 2016 in the United Kingdom. On 7th of April 2016, the first teaser trailer was released.

As well as the film’s release, the film also got its own soundtrack. It includes all of David Brent’s songs which also gained a lot of attention. Since the film was based on a highly successful TV series, the film was highly anticipated which added to the marketing strategy.

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