Section B of the exam focusses on institutions and audiences; the topic which we will concentrate on is film. We will use case studies, key terminology and appropriate studying material to answer the mandatory question in our second section of the exam. Here are the previous questions from section b.
To what extent has the internet played a significant role in the marketing and exchange of media products in the area you have studied?
To what extent does media ownership have an impact on the successful distribution of media products in the media area that you have studied?
The increase in hardware and content in media industries has been significant in recent years. Discuss the effect this has had on institutions and audiences in the media area you have studied.
Evaluate the role of digital technologies in the marketing and consumption of products in the media area you have studied.
What impact does media ownership have upon the range of products available to audiences in the media area you have studied?
“Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences.”
To what extent do you agree with this statement in relation to your chosen media area?
To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied?
“Successful media products depend as much upon marketing and distribution to a specific audience as they do upon good production practices.”
To what extent would you agree with this statement, within the media area you have studied?
Discuss the issues raised by media ownership in the production and exchange of media texts in your chosen media area.
What significance does the continuing development of digital media technology have for media institutions and audiences?
“Media production is dominated by global institutions, which sell their products and services to national audiences.”
To what extent do you agree with this statement?
How important is technological convergence for institutions and audiences within a media area which you have studied?
Discuss the ways in which media products are produced and distributed to audiences, within a media area, which you have studied.
Although the questions are phrased differently every year, they will always relate to a study of a specific studio or production company within a contemporary film industry that targets a British audience (e.g. Hollywood, Bollywood, UK film) including its patterns of production, distribution, exhibition and consumption by audiences. This should be accompanied by study of contemporary film distribution practices (digital cinemas, DVD, HD-DVD, downloads, etc) and their impact on production, marketing and consumption.
You should be prepared to understand and discuss the processes of production, distribution, marketing and exchange as they relate to contemporary media institutions, as well as, the nature of audience consumption and the relationship between audiences and institutions.
In addition we should be familiar with:
Here are some of the examiner’s comments following last summer’s exams:
There are 50 marks available for this question. The same mark scheme is used every year. Here is the description of a Level 4 answer:
The examiner also offers the following note:
Candidates should be given credit for their knowledge and understanding, illustrated through case study material, in any of these areas; there is no requirement that they should all be covered equally. Examiners should also be prepared to allow points, examples and arguments that have not been considered if they are relevant and justified.
For this evaluation task, we decided to do a video cast discussing the question at hand:
To answer this evaluation question, we went ahead and ‘Quicktimed’ the screen and did a tutorial of how we made the idents. The video also explains what type of camera equipment/technology we used: